brand

The power and the importance of brand

The secrets that led in a short time Burger&Lobster to be a successful brand and format. The most price-conscious consumer may notice that most supermarkets in the United Kingdom charge a higher price for Coca-Cola than for Pepsi. Two seemingly identical products, amongst the closest differentiated items that one could find to perfect substitutes outside […]

Service is very important for a successful restaurant

Opening a successful restaurant in London has become a real challenge in the last few year: There are a multitude of decisions to take and variables to evaluate. Already, it is the case that more than every other thing makes the difference between a good result and failure, and it is in that way that […]