The English capital is going through a strong and constant expansion that is has almost brought the large populated city to the level of an Asian metropolis. This influx of people and diverse cultures has strongly improved the culinary panorama that the city offers, from fancy restaurant to street food.
Now, in fact, the culinary scene in London is flourishing like never before; the multicultural aspect and staggering access to cuisine literally originating from all over the world. One of the most accessible markets, successful and rapidly growing markets is that of the so called ‘street food’.
Fast food and street food have had great success, not only as a result of the frantic lifestyles of Londoners who do not like to waste time during a lunch break, but also because of the simple desire to sample a dish that is fast and sophisticated at a modest price, and perhaps even exotic.
In the last few years there has been a change in trends regarding, especially, this genre of food. In the era of the internet and instant exchange of information, people are more knowledgeable ad responsible regarding what they eat. The trend that one sees in this period is in fact linked to the fall in interest or boycott of poor quality food, normally very cheap, in favour of a greater search for quality.
When it comes to street food you can find an variety for every taste, but what is surprising is the quality: forget about the old food truck with meat from dubious sources, now the music has changed.
The managers in London have created authentic street food markets characterised by an extensive variety of food originating from varied cultures: from Chineese dumplings to Spanish paella, from French fondue to Italian polenta, up to vegan burgers.
It will seem difficult to believe, but there are only a few stands that you can find in one of the many London Food Markets.
Italians have surely played their part, as shown by the success of the Italian Street Food Festival in Shoreditch where many of the Italian stands that are normally found all over London, every summer together in a festival sponsored by Moretti Beer.
A ‘Food Truck’ can be a good alternative to opening a genuine restaurant, and they in fact present different positive points: : firstly the initial investment is surely a great point in favour of the business since it is significantly lower priced. In addition, the cost of management and maintenance are reduced. Thanks to reduced space, the absence of tables and modest instrumentation, that helps those who don’t have a lot of capital to invest.
Another point in favour of ‘Food Trucks’ is the freedom to change positon when the performance in a particular location is not longer as satisfactory, conditional on the restrictions that different quarters have. Aside from different pricing, there are lower rents, lower pay packets and taxes than what a property must face.
It can also seem to be very easy and cheap to open a street food business, the freedom of operating your own enterprise actually is in reality highly regulated by the administration of every single quarter that usually has to deal with long lists and waiting periods.
Nevertheless, the English spirit of helping and facilitating those who want to start businesses in the city and, with the expansion of the city, the street food market will increase even more, in a way that brings the rest of the world to London, regardless of long lists and waiting periods.