Which are the most important restaurant trends in 2016?
Healthy choices: the rise of customers with personalized diets means that restaurants are introducing more menu options that are healthy, vegan, vegetarian, gluten-free, and so on.
- Michelin-starred takeaway: in 2016, consumers continue to love eating chef-made meals delivered to homes, offices, and so on, so the rise in tech-driven restaurant delivery services looks set to continue. London saw a boom in these kind of services in 2015, with many famous restaurant chains (such as Supper and Pizza Express) planning to expand delivery service worldwide and Deliveroo expanding to 32 cities across the UK.
- Tipping point: many magazines in 2015 criticized UK restaurants after chains (including Pizza Express and Café Rouge) came under attack for taking a percentage of staff tips as an administration charge. Following a surge of bad press, the government launched an inquiry to consider tightening laws around the proportion of tips businesses can withhold from staff; a new law is expected soon to regulate and avoid bad tipping practices.
- Coffee: customers’ tastes are changing, quality coffee is becoming more accessible online, as discerning customers seek premium taste, provenance, and quality. The taste for espresso should grow throughout 2016, and coffee-based cocktails will offer a more grown-up way to imbibe.
- Asian food: while Sushi and Chinese food have long been mainstays, look for Korean and Vietnamese food and upscale ramen to take over mainstream menus.
Go small or go home: another important restaurant trends is that menus are getting shorter, dining rooms are getting smaller, and staff is being cut and replaced with new tech where possible.
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